Archives de catégorie : Articles / Papers

Quality of Video Game Trailers

Volume 7, Issue 1, November 2017 PDF Version ZEYNEP TANES-EHLE & SARA SPEEDY Duquesne University Abstract Game developers can gain competitive advantage in the market by understanding current trends in video game advertising. Based on the Elaboration Likelihood Model, this study examined the persuasive focus and video production quality of video game trailers. Content of 51 top selling […]

Not Actual Gameplay, but is it Real Life? Live-Action Footage in Digital Game Trailers and Advertising as Gamerspace

Volume 7, Issue 1, November 2017 PDF Version THEO PLOTHE Walsh University Abstract This article examines this boundary between the virtual and the real in digital game trailers and argues that the blurring of this boundary through live action footage creates a third space that encompasses the virtual world and the physical world, called  “gamerspace.” This study reports […]

Configurative Dynamics of Gender in Bioware’s Marketing for the Mass Effect Franchise

Volume 7, Issue 1, November 2017 PDF Version LEANDRO AUGUSTO BORGES LIMA King’s College London Abstract The gendered marketing of videogames is an underexplored topic within the vast literature of games and gender. In this paper, I contribute to this body of literature a configurative analysis on gendered marketing strategies for the Mass Effect. I explore the genealogy […]

Marketing Authenticity: Rockstar Games and the Use of Cinema in Video Game Promotion

Volume 7, Issue 1, November 2017 PDF Version ESTHER WRIGHT University of Warwick Abstract Considering promotional materials as a source of information themselves, this article tracks how Rockstar Games position titles through cinema references. Referring to the relationship between video games and cinema, and tendencies to evaluate video games according to their “cinematic” qualities, it demonstrates Rockstar’s attempt […]

“The most Cinematic Game yet”

Volume 7, Issue 1, November 2017 PDF Version ED VOLLANS Bournemouth University Abstract An antecedent promotional practice, the film trailer has a history stretches from the formulation of the film industry itself. Yet no work found explores early videogame trailers. This paper tracks the early history of the videogame trailer exploring how it commuted from its use in […]

Man’s Best Enemy: The Role of Advertising During Atari’s Launch in Brazil in 1983

Volume 7, Issue 1, November 2017 PDF Version ANDRÉ FAGUNDES PASE & ROBERTO TIETZMANN Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) Abstract In the early 80s Brazil a host of small companies, sheltered from prosecution by local laws, resorted to industrial piracy as they released clone after clone of Atari consoles and games. In this text […]

Pervasive Games Beyond the Promotional Tools: Approaches of Aesthetic Pervasiveness in Consumption of Experience

Volume 7, Issue 1, November 2017 PDF Version THAIANE MOREIRA DE OLIVEIRA Federal Fluminense University Abstract This paper proposes an analysis of the aesthetic elements that permeate both pervasive gaming and pervasive advertising, a type of advertising that infiltrates urban spaces and allows for a ludic and tangible experience. This research discusses the aesthetic similarities between pervasive games […]

Now You’re Playing with Adverts: A Repertoire of Frames for the Historical Study of Game Culture through Marketing Discourse

Volume 7, Issue 1, November 2017 PDF Version CARL THERRIEN & ISABELLE LEFEBVRE Université de Montréal Abstract This article introduces an analytical tool developed to study the content and historical trends of printed ads, a “blind spot” of current studies on the formation of game culture by video game magazines. Focusing on video game advertising, the paper argues […]

Exploring the Myth of the Representative Video Game Trailer

Volume 7, Issue 1, November 2017 PDF Version JAN ŠVELCH Independent Scholar Abstract Since the 1980s trailers have been influencing the promotional practices of video game industry, first aesthetically and starting from 1993 also discursively. Currently, they can be considered one of the most prolific and influential tools behind video game hype and marketing. Nonetheless, trailers still fuel […]

Introduction: “It’s [not Just] in the Game”: the Promotional Context of Video Games

Volume 7, Issue 1, November 2017 PDF Version ED VOLLANS, STEPHANIE JANES, CARL THERRIEN & DOMINIC ARSENAULT Advertisements do not lie to us. They show the mediating role that commodities could play in the relation between individual and expectations. (Jhally, 1990: 18) [T]he pages of the specialist gaming press brim over with anticipation, communicating palpable longing and desire for […]

Bridging Game Studies and Feminist Theories

Special Issue, July 2017 PDF Version  GABRIELLE TRÉPANIER-JOBIN Université du Québec à Montréal MAUDE BONENFANT Université du Québec à Montréal Abstract Starting from the premise that feminist theory remains underutilized in game studies, the authors demonstrate that mobilizing concepts from feminist pioneers such as Simone de Beauvoir, Luce Irigaray, Betty Friedan, and Laura Mulvey contributes to a […]

Is Game Design for Everybody? Women and Innovation in Video Games

Special Issue, July 2017 PDF version BRIE CODE Tru Luv Media  Abstract Video games are a relatively new form of entertainment allowing for unprecedented interactivity, which has vast, untapped potential. Although an increasing number of gamers are now women, they are underrepresented both within games, and in the industry workforce. Diverse workforces show measurably increased […]

FemShep : féminité sexualisée ou subversive? Analyse du personnage féminin de la série Mass Effect

Numéro spécial, juillet 2017 Version PDF PASCALE THÉRIAULT Université de Montréal Résumé Le personnage FemShep de la série Mass Effect (BioWare, 2007-2012) est souvent considéré comme un personnage féminin particulièrement intéressant et apprécié par les joueuses et les joueurs. Toutefois, les discours l’entourant sont souvent contradictoires : alors que certains la perçoivent comme une copie féminisée et […]

The Poetics of Form and the Politics of Identity in Assassin’s Creed III: Liberation

Special Issue, July 2017 PDF version SORAYA MURRAY University of California, Santa Cruz Abstract Assassin’s Creed III: Liberation (Ubisoft, 2012) is a stealth, open-world adventure game about chattel slavery. A third-person historical fiction, Liberation presents a rare example of an exceptional black female revolutionary, and the first heroine of the highly successful franchise. Modeling an […]

The Witcher, or The End of Masculinity (as We Know It)

Special Issue, July 2017 PDF Version DAWID MATUSZEK University of Silesia Abstract In the present article, I describe Geralt of Rivia, the eponymous protagonist of both The Witcher novelistic cycle written by Andrzej Sapkowski and the computer game The Witcher 3: Wild Hunt (CD Projekt RED, 2015). My analysis offers a comparative examination of Geralt in the […]

Diversity without Defense: Reframing arguments for diversity in games

Special Issue, July 2017 PDF Version ADRIENNE SHAW Temple University Abstract Most media studies arguments for the representation of marginalized groups have focused on exploring why more diversity in cultural texts is important. Points that have been made encompass everything from claims of direct media effects to analyzing how trends in representation reinforce hegemonic norms. Because of […]

Introduction : Problématiques de genre dans les jeux vidéo

Numéro spécial, juillet 2017 Version PDF GABRIELLE TRÉPANIER-JOBIN Université du Québec à Montréal Depuis le début des années 1990, plusieurs chercheurs et chercheuses féministes s’efforcent de mettre en évidence la prolifération de stéréotypes de genre et de trames narratives sexistes dans les jeux vidéo, de même que la marginalisation des joueuses et des conceptrices de jeux. […]

Introduction: Gender Issues in Video Games

Special Issue, July 2017 PDF Version  GABRIELLE TRÉPANIER-JOBIN Université du Québec à Montréal Since the beginning of the 1990s, many feminist scholars have highlighted the proliferation of gender stereotypes and sexist narratives in video games, as well as the marginalization of female players and game designers. The solutions advanced to address sexism in game culture and to […]