“The most Cinematic Game yet”

Abstract

An antecedent promotional practice, the film trailer has a history stretches from the formulation of the film industry itself. Yet no work found explores early videogame trailers. This paper tracks the early history of the videogame trailer exploring how it commuted from its use in the film industry, to become applied within the videogame sector. Using press archives, this paper pieces together a lost history; exploring how this new forms of promotion was understood, and discussed in the public sphere.