Vol. 7 No. 1 (2017): “It’s [not just] in the game”: the promotional context of video games

Publié-e: 11/01/2017

Introduction

“It’s [not Just] in the Game” the Promotional Context of Video Games

Ed Vollans, Stephanie Janes, Carl Therrien, Dominic Arsenault

1-6
- PDF (English)
- HTML (English)

Articles

Exploring the Myth of the Representative Video Game Trailer

Jan Švelch

7-36
- PDF (English)
- HTML (English)
Now You’re Playing with Adverts A Repertoire of Frames for the Historical Study of Game Culture through Marketing Discourse

Carl Therrien, Isabelle Lefebvre

37-73
- PDF (English)
- HTML (English)
Man’s Best Enemy The Role of Advertising During Atari’s Launch in Brazil in 1983

André Fagundes Pase, Roberto Tietzmann

74-105
- PDF (English)
- HTML (English)
“The most Cinematic Game yet”

Ed Vollans

106-130
- PDF (English)
- HTML (English)
Marketing Authenticity Rockstar Games and the Use of Cinema in Video Game Promotion

Esther Wright

131-164
- PDF (English)
- HTML (English)
Configurative Dynamics of Gender in Bioware’s Marketing for the Mass Effect Franchise

Leandro Augusto Borges Lima

165-197
- PDF (English)
- HTML (English)
Pervasive Games Beyond the Promotional Tools Approaches of Aesthetic Pervasiveness in Consumption of Experience

Thaiane Moreira de Oliveira

198-225
- PDF (English)
- HTML (English)
Not Actual Gameplay, but is it Real Life? Live-Action Footage in Digital Game Trailers and Advertising as Gamerspace

Theo Plothe

226-245
- PDF (English)
- HTML (English)
Quality of Video Game Trailers

Zeynep Tanes-Ehle, Sara Speedy

246-273
- PDF (English)
- HTML (English)