Vol. 7 No. 1 (2017): “It’s [not just] in the game”: Le contexte promotionnel des jeux vidéo

Published: 2017-11-01

Introduction

“It’s [not Just] in the Game” the Promotional Context of Video Games

Ed Vollans, Stephanie Janes, Carl Therrien, Dominic Arsenault

1-6
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Articles

Exploring the Myth of the Representative Video Game Trailer

Jan Švelch

7-36
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Now You’re Playing with Adverts A Repertoire of Frames for the Historical Study of Game Culture through Marketing Discourse

Carl Therrien, Isabelle Lefebvre

37-73
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Man’s Best Enemy The Role of Advertising During Atari’s Launch in Brazil in 1983

André Fagundes Pase, Roberto Tietzmann

74-105
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“The most Cinematic Game yet”

Ed Vollans

106-130
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Marketing Authenticity Rockstar Games and the Use of Cinema in Video Game Promotion

Esther Wright

131-164
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Configurative Dynamics of Gender in Bioware’s Marketing for the Mass Effect Franchise

Leandro Augusto Borges Lima

165-197
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Pervasive Games Beyond the Promotional Tools Approaches of Aesthetic Pervasiveness in Consumption of Experience

Thaiane Moreira de Oliveira

198-225
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Not Actual Gameplay, but is it Real Life? Live-Action Footage in Digital Game Trailers and Advertising as Gamerspace

Theo Plothe

226-245
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Quality of Video Game Trailers

Zeynep Tanes-Ehle, Sara Speedy

246-273
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