Is Game Design for Everybody?

Women and Innovation in Video Games

Abstract

Video games are a relatively new form of entertainment allowing for unprecedented interactivity, which has vast, untapped potential. Although an increasing number of gamers are now women, they are underrepresented both within games, and in the industry workforce. Diverse workforces show measurably increased innovation and a better understanding of new markets. Drawing on 13 years of experience in the industry, the author gives examples of how gender diversity has beneficially influenced games she has worked on, and makes the case that the industry needs more women to reach its full potential. Finally, she outlines four barriers that may contribute to keeping women out of the industry, and suggests potential solutions for overcoming these.