Man’s Best Enemy: The Role of Advertising During Atari’s Launch in Brazil in 1983
Volume 7, Issue 1, November 2017 PDF Version ANDRÉ FAGUNDES PASE & ROBERTO TIETZMANN Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) Abstract In the early 80s Brazil a host of small companies, sheltered from prosecution by local laws, resorted to industrial piracy as they released clone after clone of Atari consoles and games. In this text […]