Digital Piracy as a Socio-Cultural Practice

A study of the Greek Market


  • Melania Arouh The American College of Greece
  • Georgia Miliopoulou The American College of Greece

Mots-clés :

Piratage en ligne, Marché grec, Pratiques de consommation, Culture globale, Films et séries télévisées


Le partage illégal de fichiers sur Internet est une activité largement répandue aux ramifications profondes. En Grèce, des études indiquent que le « piratage en ligne » est devenu une forme acceptée de pratique criminelle, perturbant les développements pertinents du marché. Pour explorer cela, nous avons mené un questionnaire en ligne qui a documenté les pratiques du public grec concernant le piratage de films et de séries télévisées. Cet article va au-delà de l’étiquetage de la pratique afin de prioriser une analyse de son caractère socioculturel. Nous soutenons que ces résultats indiquent un marché en mutation et que les perturbations provoquées par le piratage sont expliquées comme relevant d’un effort des consommateurs pour participer à une culture globale qui transcende les frontières nationales.

Bibliographies de l'auteur-e

Melania Arouh, The American College of Greece

Melenia Arouh, Ph.D., is Associate Professor at Deree College - The American College of Greece, teaching courses in Communication and Cinema Studies. Her current teaching includes such courses as Aesthetics, Philosophy and Cinema, Film and Television Studies and Film Analysis. Her publication and research interests are in the areas of film aesthetics, and television and media studies. 

Georgia Miliopoulou, The American College of Greece

Georgia Miliopoulou, Ph.D., has been a member of the Deree faculty since 2015. She has taught courses in media management, marketing, and creative advertising, in the Cyprus University of Technology, Panteion University, and various Technological Institutions. She currently teaches undergraduate courses in advertising and communication, as well as graduate courses in the field of the digital and social media. Her research interests include creativity, content, strategic storytelling, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. She is a member of the Women In Business (WIB) Committee of the American-Hellenic Chamber of Commerce. 


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