Archives par étiquette : convergence culture

Go Rogue: A Case Study of an Official Fan Contest

Volume 8, issue 1, June 2018 PDF Version   PEDRO MOURA University of Minho, Communication and Society Research Centre (Portugal)   Abstract The relationship between the media industries and their audiences is increasingly complex. Concepts such as convergence culture foresaw a new kind of relationship, one where the consumers would also be producers, participating in the […]